Digital Content Strategy
Sometimes, a little outside perspective can help set you on the right path to figuring out your digital content strategy. I’ll listen to your goals, perform an audit of your current efforts, research competitor strategies, and create a digital roadmap that prioritizes efforts that fit with your company’s time and resources.
The Process:
Kickoff Meeting
We’ll sit down for a one-hour discovery conversation where we’ll discuss your digital content goals and objectives.
Digital Audit
We’ll take a look at your current digital content efforts on your website, social media channels, e-newsletters, and other digital content resources.
Competitive Research
Select up to three competitors and I’ll do research into their digital content efforts. This research will help shape suggestions on how to set your company apart in the market space.
Digital Marketing Plan
I’ll list your objectives, strategies, and action steps to take to help you reach your digital content goals.
Digital Roadmap
It can sometimes be daunting to start tackling your digital strategy. This roadmap is a document that helps you break down which action steps to prioritize within a year’s time.
Closeout Meeting
We’ll sit down together to go over findings and recommendations. Your customized audit, competitive research, digital marketing plan, and digital roadmap will be given to you in both print and digital formats.